ArkadeAura.
A 42-storey residential landmark on the Vikhroli skyline — re-imagined for a sunrise launch campaign with Kalakruti Architects.
Sell the
sunrise,
not just
the square feet.
Kalakruti Architects approached us with a 42-storey tower already drawn down to the millimetre — but a launch campaign that needed to land in six weeks. The challenge: move a premium-priced high-rise in a crowded Vikhroli corridor, where three other developers were launching inside the same quarter.
Our diagnosis was simple. The building had a genuinely remarkable east-facing orientation — nearly every unit would catch first light over the Powai hills. Competitors were leading with amenity lists. We led with atmosphere.
The full package: 16 hero exterior renders across three time-of-day moods, 28 interior renders spanning six apartment typologies, a 90-second cinematic walkthrough, plus the advertising collateral — hoardings, brochure, Instagram-native campaign, and key visuals for digital media buys.
Hero frames.
A cinematic
90-second flight.
Inside the light.
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5 stages,
documented.
Brief & Moodboard
Two days. Five reference decks studied, one sharpened. The sunrise narrative chosen; every other route retired before the first render.
Modelling & Blockouts
Eight days. The full tower plus 400m of surrounding context built from survey data. Daylight study run across four seasons before lighting begins.
Rendering & Lookdev
Sixteen days. Three time-of-day moods locked. Forty-two final 8K renders across exterior, interior, and amenity programs.
Animation
Ten days. 90-second flight cut to picture; score laid on the edit.
Campaign Delivery
Six days. Brochure laid out, printed, approved. Hoardings dispatched. Social grid cut, captioned, scheduled. Launch went live day 42.
Built by the studio.
Studio Team · Polycrayons
Stack
Client & Partners
Project Timeline
